ZRM - science of motivation and goals

ZURICH Resource Model (ZRM®) is based on neuro-scientific findings and psychological theory. The training model is scientifically proven. It builds on research that shows lasting behaviour changes can only be made when the powerful subconscious part of the mind is on board. Conscious and subconscious needs, cognitive, emotional and physiological aspects are all considered during training.


ZRM was developed at Zurich University in Switzerland by psychologist Dr Maja Storch, and social scientist Dr Frank Krause.



Neuroscientist Prof Antonio Domasio studied the way the brain regulates everyday decision-making processes – in particular the role of emotions. He named instinctive body reactions - such as butterflies in the stomach or flushed cheeks – somatic markers. Somatic markers spring from our emotional memory, sending us a rapid signal about whether a situation is good or bad for us.


In the ZRM training, you identify your positive somatic markers and use them as a guide to move towards your goal and to overcome mental barriers to success.



ZRM training builds on the four-step psychological motivation sequence of the Rubicon Model developed by Prof Dr Heinz Heckhausen (Max Planck Institute) and Prof Dr Peter Gollwitzer (New York University). Maja Storch and Frank Krause added a fifth step to the sequence to include the subconscious needs and called it the Rubicon Process.


The name Rubicon symbolises the defining moment of Julius Caesar's campaign to defeat his enemies in Rome. Defying their orders, Caesar led his army across the river Rubicon into Italy. Once the Rubicon was crossed, the fateful decision was made; there was no turning back.


The Rubicon is crossed in the ZRM process when subconscious intentions and conscious needs are brought together and act powerfully in unison to achieve a goal.



The ZRM training, processes and results have been scientifically studied and verified. Over the past decade, studies have shown ZRM training has had a lasting effect on clients' decision making abilities and led to positive personal and professional outcomes.


Read more (link to external page) about the science of decision making.




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