ZRM - successful decision making, step by step

IT'S probably not what you are used to hearing, but good decisions are not made dispassionately and unemotionally.
Research proves that when we make good decisions we do not just process facts, we also draw on our emotions. That is when we perform at our best.

During Zurich Resource Model training sessions, Work+Smile shows you a range of techniques, tailored to your needs that will help you stay focused and achieve the results you want.


Defining the problem​

What's up? Everybody has something. Something they want to change, overcome, do differently, come to terms with.


The first step is to define the problem by talking it through with a professional coach at a confidential group seminar or private session.


Some examples might be:

  • Prioritising workload
  • Confronting difficult issues
  • Enhancing family time
  • Learning to say no
  • Conquering stage fright
  • Quitting unhealthy habits


Science. Until recently, it was difficult to measure and map the brain's decision-making process.


Today we know from published research that good decision making involves the conscious and the subconscious parts of the mind working together.


This knowledge helps clients understand the process they need to go through to turn good intentions into actions.


Now picture this​

Pictures. Yes, they are worth a thousand words, because they connect simply and directly with our emotions.


Clients can choose a picture that triggers positive emotions linked to the subconscious. Brain research proves that this is the powerful resource area we draw on to make the right decisions.


Goal. Working with the trainer, the client distils the essence of their goal into an inspirational phrase.


Not only is it enjoyable, but when you decide on the right picture and the corresponding phrase, you have made it over the biggest hurdle.


Priming. We all need a gentle reminder. Reinforcing and reminding yourself of your goal is part of the process.


For instance, keeping an orange stapler on your desk might remind you of the lovely picture (above) of a bridge through a forest in autumn, which links you to your special decision making resources.


A message to yourself​​

Embodiment. Another weapon in your arsenal of resources. Clients can develop a personal gesture or movement that acts as a trigger to prompt positive behaviour.


Planning. Be prepared. Think about all the situations when you are likely to feel challenged and will need to use your new skills and resources. Plan how you will respond, and which resources you will use in any given situation.


Reinforcing. Some bad habits are more difficult to change than others. We can look at patterns of behaviour, learn to anticipate difficult situations and work on ways to head them off.




Read more about

Science of motivation and goals



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